BUSINESS REPORTS
What Information Will I Get?
- We will provide you with business analytics that identifies what your patients are reading.
- This enables you to design your business to capitalise on the needs of your patients.
- You will receive detailed analytics and trends on metrics such as:
- subscription rates,
- e-mail delivery rates,
- opening rates,
- click through rates and
- conversion rates via call to actions
- You will also be able to benchmark it against global industry performance.
- The insights you will gain from the report will ultimately give you the peace of mind that the newsletter content you are distributing to your patient base is producing a desired Return on Investment (ROI).
- NB: Business reports are only available for unedited newsletters.
Benefits
- Identify the health needs of your patient base that are not being addressed by your services
- Understand population level behavioural trends of yours patients to help them improve adoption of healthy habits
- Leverage the information to refine your clinical service, to optimise income and reduce operating costs
- Create new opportunities to promote and introduce high value healthcare services
- Receive smart practical recommendations to help optimise your email campaign ROI and content relevance to your patient base
- Predict topics that patients in your clinic would be interested in – much like how Netflix can suggest movies for you
- Commercially and socially benchmark how your clinic might compare to others so you can better understand the nature of your clinic
Report Example
