1. Provide sample email newsletters on your website
Prospective subscribers do not know what to expect in terms of the quality of content from email newsletters in the healthcare industry. Thus, it is important to share some samples of your previous email newsletters on your website to give them a try before they commit to subscribing.
2. Promote via your company’s social media pages
Many healthcare practices have Facebook, LinkedIn and Instagram pages. By taking a multi-channel approach to promotion, you will likely reach and engage a larger audience increasing the chances of sign ups.
3. Add an Email Subscribe form on your website
There are many prospective patients who may visit your website but do not make an appointment with you while they do their research on Google. These may turn into future loyal patients if you provide them with additional value and they learn more about your practice through high quality and engaging content.
4. Add an opt-in checkbox to your Contact Us form
This is an easy way to potentially capture sign ups for email newsletters when a prospective or existing patient attempts to contact your practice via your Contact Us form.
5. Add posters and a paper sign sheet in your waiting room
One “old fashioned” way that often works that should not be ignored is to provide high quality engaging posters and paper sign up sheets in your waiting room. Ensure your front desk reception staff are aware of this and encourage them to also promote sign ups. Perhaps even provide some sweets or pens as an incentive!
6. Add a email list sign up form on your Facebook page
This is an easy way to have a permanent sign up form on your practice’s Facebook page, particularly as your Facebook likes grow over time.
7. Add a sign up button to all your team’s company email signature
This is an easy way to grow your list if some of your staff members tend to communicate with patients directly via email for non-sensitive health related matters.
Please contact firstname.lastname@example.org as we can help provide you with the relevant collateral, website code and information to assist you in implementing these tips!