Would you like to learn quick and simple ways of growing your practice?
Managing a healthcare clinic today can be hard. With Medicare rebates not changing much over many years and with costs increasing, it is important to look at other sources of revenue that are not linked to Medicare. Often clinics charge a gap fee, but then this can reduce your patient base due to the inability of many people to pay for healthcare. Cutting support staff can help reduce costs but decreases the quality of service provided by the clinic. All options have a negative impact as to how the business can function.
In the age when technology has revolutionised many industries, healthcare seems to be lagging behind. In 1996, the founder of Microsoft, Bill Gates, famously quoted that “Content is king”. He self-reflected and made a forecast that the future of the internet will be a marketplace for content. Slowly, there are a growing number of health professionals who are starting to embrace this concept and use content and internet marketing strategies to grow their clinics. This includes the utilisation of online directory listings, Search Engine Optimisation (SEO), website blogs, YouTube videos, Google Ads, Instagram and Facebook Ads. Clinics who are forward thinking can develop systems that generate revenue not linked to Medicare.
Communicate with your patients outside of the clinic's office
At HealthAide, our ethos is that healthcare will become remote and accessible. We see how healthcare is slowly changing and have insight into opportunities that can easily benefit the service provided by the clinic.
Through our internet marketing department, we offer solutions that give you lines of communication with your patient, such that they can be informed of health information, public health alerts or call to actions by the clinic, with the means to generate revenue and ultimately improve patient care. Call to actions include Health Screenings such as Prostate and Skin Checks, and Vaccination alerts.
Encourage your patients to adopt healthy behaviours
We optimise the use of an email newsletter as a simple tool to meet the needs of your patient and your clinic. We are lucky to have access to a library of mainstream health and health technology resources to populate personalised newsletters that can be sent to your patient base. It enables you as a clinic to communicate with your patients, outside of the clinic and gives them resources to access that have been identified by your clinical team.
Our systems are set up such that there is minimal work from you as a clinic with the opportunity to create income streams. We will also work with you to ensure your digital marketing plans are in compliance with national privacy and security laws, Spam Act (2003) laws, Royal Australian College of General Practitioners (RACGP) and Australian Health Practitioner Regulation Agency (AHPRA) advertising guidelines.
What the healthcare business experts think about our approach?
Australian GP clinic business expert Dr Todd Cameron, from Scale My Clinic, has advised that “Communication to our patients is not about us or our business but about our patients. How can we best serve them? Best to start by asking what they’d like communicated, how often and by what channel".
Australian physiotherapy clinic business coach Nicholas Schuster, from The Ultimate Physio, argues that “Marketing teaches us that it is 7 times more cost effective to re engage with an existing client than to generate a new client through paid advertising. But how do you speak to your existing clients without appearing salesy? Content marketing really is king. Through original content like newsletters and focussing on the various health issues they see you for, you have an opportunity to catch their attention in a non salesy way.”
So why is HealthAide recommending patient targeted e-mail newsletters to GP and allied health clinics?
There are multiple reasons as to why HealthAide recommends the use of this method of patient engagement as a starting point:
- Unlike traditional advertising, newsletters generally do not appear self-serving, as each issue is usually produced with a theme containing useful and relevant health information.
- An increase in market competition and the need to differentiate healthcare services as well as improving patient loyalty.
- The growth of software tools which make publishing and distributing digital newsletters much easier to do.
- An increase in the number of clinics collecting patient e-mail addresses.
- An increase in patient interest in clinic’s communicating to them outside of the consultation rooms regarding preventative and chronic disease health tips and service updates.
- Advanced data analytical tools enable you to track opening rates, behavioural trends, predictive demographic data and various other variables.
- They enhance your clinic’s trust, reputation and brand.
- They are an inexpensive form of lead generation.
- They provide instantaneous trackable results.
- They are cost efficient compared to printed newsletters.
We currently serve an increasingly number of primary care clinics in Australia namely, GP and allied health clinic groups. These clinic owners and managers are interested in either optimising their existing e-mail content marketing campaigns, or turning their patient base into a commercial asset for the first time, while improving health outcomes.
So what is the Return on Investment for every dollar spent on e-mail marketing?
Recently, the Direct Marketing Association published a report called Marketing Email Tracker 2019, which showed that the Return on Investment (ROI) on e-mail marketing is rising with time, and currently stands at $42 for every dollar spent.
Frequently Asked Questions (FAQ)
1. Is patient information private and secure?
Yes, as we do not handle your patient information and therefore do not have access to your databases. We provide you with the customised designs and content, recommend the software tools and facilitate the process. We do not manage your e-mail list.
2. Am I legally allowed to send my patients e-mail newsletters?
Not unless there is "implied" or "inferred" consent complying with the Spam Act 2003 laws. This suggests that there is an existing business relationship, where there is a reasonable expectation of receiving commercial electronic messages. We can provide you with general but non-legal advice regarding these matters.
3. How do I accumulate an e-mail list?
We can guide you through this process having successfully implemented our systems in multiple medical and allied health practices in Australia.
Prices for our e-mail newsletters services start from just $50 per month.